Some products are born out of strategy. Ours was born out of struggle — and the quiet wish for something to hold onto when the world felt too loud.
The Cloud Nine Stress Ball Hoodie wasn’t just designed to be cozy. It was designed to be comforting. To feel like safety. To be something you can carry with you, especially when anxiety shows up unannounced.
Here’s the real story behind what inspired the creation of our stress ball hoodie — and why it means so much more than just great design.
1. It Started with a Feeling We Know Too Well
Social anxiety doesn’t always look the same. Sometimes it’s feeling your heart race when walking through a crowded hallway. Other times it’s sitting in a classroom, holding in thoughts because speaking up feels too overwhelming.
We created this hoodie out of a personal need — the kind of anxious energy you don’t always talk about, but always carry.
And we thought: What if comfort didn’t have to wait until you got home? What if you could wear it with you?
2. The Idea: Something Discreet, But Powerful
Fidget toys are amazing tools — but they’re not always practical. They get left behind, fall out of pockets, or make you feel even more self-conscious. We wanted to build that same calming function right into something people already wear every day.
The solution? A discreet stress ball built into the sleeve cuff. Hidden in plain sight. Easy to access. Instantly soothing.
No extra tool. No explaining yourself. Just a quiet way to self-regulate that’s always within reach.
3. The Fabric Had to Feel Like a Hug
Designing the perfect hoodie took months of sourcing, testing, and refining. It couldn’t be just soft — it had to feel safe.
We chose 420 GSM heavyweight fabric, blended with 65% polyester and 35% cotton, for a warm, oversized fit that mimics the pressure of a calming embrace.
That “hug-like” effect isn’t just nice — it’s backed by science. Deep pressure stimulation helps your nervous system shift from fight-or-flight into rest-and-digest mode.
This hoodie isn’t just for fashion. It’s for your nervous system.
4. A Viral Moment Proved the Need
When we shared the idea on TikTok, we weren’t expecting it to go viral. But within days, we saw over 3.3 million views — and even more importantly, thousands of comments saying:
“I need this.”
“This would help me so much.”
“Please tell me when it launches.”
That moment confirmed what we already knew: this isn’t just a want. For many people, it’s a need.
5. Our Mission Became Clear: Comfort Without Compromise
We aren’t here to sell hoodies. We’re here to solve a problem — to create tools that help people move through life with more calm, confidence, and control. Whether you’re a student dealing with test-day anxiety, a young adult navigating social overwhelm, or someone with ADHD who just needs something to fidget with, this hoodie was made for you.
And as our community grows, so does our mission:
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Expanding to kid sizes based on parent and therapist feedback
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Designing future features like grounding weights, chewable cords, and sensory textures
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Creating a safe, stylish space where people don’t have to choose between comfort and support
Why This Hoodie Exists
Because someone out there needs to know they’re not alone.
Because calming your body shouldn’t be complicated.
Because the right clothing can do more than keep you warm — it can help you feel whole.
That’s what inspired the Cloud Nine Stress Ball Hoodie.
And that’s why we’re just getting started.
Want to Be Part of the Story?
Explore the Hoodie Collection, join our email list, and follow along on socials to be the first to hear about new drops and sensory-friendly innovations.
Because your comfort isn’t optional — it’s essential.